After introducing a “critics review” feature as part of its knowledge panel last year, Google has now included a “reviews from the web ” section for local business results.
This means the knowledge panel for small businesses can include reviews from third party sites such as Yelp, trip advisor, facebook, checkatrade etc…
This is the latest from google to be on top of the local search market by offering further information about local businesses and help customers make the right decision.
It also means that reviews are becoming more important than ever for small businesses to manage.
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