Unfortunately, most people make the same (huge!) mistake with their keyword research process: they start off using the Google Keyword Planner.
Look, the GKP is a great tool. It gives you objective information on search volume, estimated bids and the trending popularity of a keyword. It’s a tool that everyone needs to use. But it’s not very good at generating new ideas.
That’s where these 5 strategies come into play. Here’s how they work:
1. Online Forums: Forums are a little old school, but there are popular forums in pretty much every niche. And they’re a watering hole where your target audience asks questions (which are usually things people also type into Google). If you notice a thread coming up over and over again, it’s likely a keyword that people type into Google and YouTube.
2. Wikipedia: Thousands of hand-curated topics. Each category in a Wikipedia entry is a potential keyword. Most internal links that point to other WIkipedia entries are also potential niche-relevant keyword ideas.
3. “Searches related to…”: Just scroll to the bottom of Google’s search results and see what keywords they suggest. This is an absolute gold mine.
4. Amazon.com: Book titles and table of contents are both awesome keyword research opportunities.
5. Quora.com: Kind of a modern day Q&A website. Perfect for generating new ideas for keyword research.
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